Services
Marketing
Marketing Audit for Existing Properties
Communications
Branding/Rebranding: Create and launch a brand that differentiates a company or property from its competitors.
Repositioning: Repositioning an existing property by analyzing the market, competition, and target audience to create a new value proposition.
Advertising: Create a comprehensive strategy that leverages various channels to reach po
Branding/Rebranding: Create and launch a brand that differentiates a company or property from its competitors.
Repositioning: Repositioning an existing property by analyzing the market, competition, and target audience to create a new value proposition.
Advertising: Create a comprehensive strategy that leverages various channels to reach potential residents, such as social media, search engine marketing, display, and print.
Pricing: Develop a pricing strategy that maximizes revenue while remaining competitive.
Reputation Management: Design a program to manage online reviews and monitor the property's online reputation to portray a positive image to potential residents.
Leasing: Develop effective leasing strategies and training that streamline the resident acquisition process.
Social Media: Develop and execute social media strategies that build brand awareness and engage with potential current residents.
Website Development: Design and develop a website optimized for lead generation and conversion.
Search Engine Optimization: Optimize websites for search engines to increase visibility and generate more organic traffic.
Content Marketing: Create and distribute high-quality content that informs, educates, and engages with potential tenants.
Public Relations: Develop and execute a public relations strategy that builds brand awareness and positive relationships with key stakeholders.
Communications
Marketing Audit for Existing Properties
Communications
Internal Communications:
Overall Strategy: Develop a comprehensive communication strategy that aligns with business objectives and identifies key messages, target audiences, and communication channels.
Multiple Channel Plan: Determine various communication channels to reach employees, such as email, intranet, newsletters, and town hall meet
Internal Communications:
Overall Strategy: Develop a comprehensive communication strategy that aligns with business objectives and identifies key messages, target audiences, and communication channels.
Multiple Channel Plan: Determine various communication channels to reach employees, such as email, intranet, newsletters, and town hall meetings. This will ensure that all employees receive messages in a way that suits their communication preferences.
Feedback Strategy: Encourage employee feedback through surveys, focus groups, or open forums. This will help to identify issues, concerns, and areas for improvement.
News Distribution Strategy: Share company news regularly with employees to keep them informed and engaged. This can include updates on company performance, new product launches, or industry news.
External Communications:
Target Audiences: Define target audiences for external communications and tailor messaging accordingly. This may include residents, investors, media, or other stakeholders.
Content Strategy: Develop a content strategy that aligns with business objectives and identifies key messages, content formats, and channels.
Social Media: Leverage social media to reach and engage with target audiences. This can include creating social media profiles, sharing content, and responding to comments and messages.
Relationships with Media: Develop relationships with relevant media outlets and reporters to increase the chances of media coverage.
Due Diligence | Go to Market
Marketing Audit for Existing Properties
Marketing Audit for Existing Properties
Branding and Positioning: Develop a brand and positioning strategy that differentiates the property from its competitors.
Pricing Strategy: Develop a pricing strategy that maximizes revenue while remaining competitive in the market.
Marketing and Advertising: Develop a comprehensive marketing and advertising budget and strategy that leverag
Branding and Positioning: Develop a brand and positioning strategy that differentiates the property from its competitors.
Pricing Strategy: Develop a pricing strategy that maximizes revenue while remaining competitive in the market.
Marketing and Advertising: Develop a comprehensive marketing and advertising budget and strategy that leverages the most effective and efficient channels to reach potential tenants, such as email, social media, SEM/SEO, and reputation management.
Resident Engagement: Develop a resident engagement plan that fosters a sense of community and encourages resident retention.
Marketing Audit for Existing Properties
Marketing Audit for Existing Properties
Marketing Audit for Existing Properties
Ad Commitments: Review all advertising commitments and campaigns to determine which are generating the most leads, applications, and leases, and provide recommendations for improvement.
Spend: Evaluate the costs associated with each ad commitment/campaign and make budget recommendations.
Traffic Conversion: Analyze the results of all commit
Ad Commitments: Review all advertising commitments and campaigns to determine which are generating the most leads, applications, and leases, and provide recommendations for improvement.
Spend: Evaluate the costs associated with each ad commitment/campaign and make budget recommendations.
Traffic Conversion: Analyze the results of all commitments to determine the return on investment (ROI) and to identify areas where leasing performance could be improved.
Performance Metrics: Strategies to track performance metrics on an ongoing basis, such as click-through rates, conversion rates, and cost per lease, to ensure that advertising spend is delivering the desired results.